Product

Sales are one-time transactions. Marketing is the process by which you identify a group of people who are willing and able to become and to remain your customers. As a new farmer, you won’t have established relationships with customers and potential buyers, yet. You must determine who wants and /or needs your products. These are your potential customers. Marketing takes time. But, it can be one of the most cost-effective uses of time in your business.

The Maryland Niche Meats & Poultry Producers Directory was developed jointly by the Maryland Niche Meat and Poultry Working Group and the Ag Marketing Program of University of Maryland Extension. This directory serves as a way to connect buyers, consumers, producers and market masters to fresh, high-quality farm-raised meats from Maryland producers. For ease of aggregating suppliers, this directory has been organized by product, though many producers offer multiple products. USDA on listing only applies to Beef, Bison, Chevon, Lamb, and Pork.

The Cottage Food Industry Law of 2012 in Maryland opened the door for small-scale food entrepreneurs to launch a food business without investing in a commercial kitchen. The change in Maryland’s regulations allows individuals to prepare certain types of food items in their home kitchen. This report outlines the parameters of the Maryland Cottage Food Industry Law, including production and labeling requirements. The report also provides detailed information on approved cottage industry products, the requirements for selling them through various outlets, and regulations regarding limits on revenues and sales.