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Updated: June 4, 2021
Direct Marketing Feeds "Buy Local"
Grocery stores and brokers have been purchasing “in-season” produce for years. As the season progresses, a glut of product drives down prices, allowing stores to capitalize on lower inventory costs. One solution to these falling prices was for farmers to try to get local produce into more stores. But, the problem with local into retail is mainly about distribution. Distributors usually work with brokers, not directly with producers.
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